Webinars: Communication
Connecting with others
Connecting with othersGood communication is essential to keep people informed and engaged with your organisation and raising awareness of the difference you want to make. Building a profile requires your organisation to be proactive about communicating your purpose; using a variety of methods making sure they are relevant to the people you want to communicate with.
View webinars below or download PDF of all Communication webinars (PDF, 208 KB).
Webinar index
- Social media 101
- Introduction to social media
- Building a cause community using social media
- How people-driven campaigns are changing the world
- How not-for-profits and social enterprises win in crowdfunding
- Planning and creating content for Facebook
- Collective impact: Continuous communication
- Turning your mission into action: Three core components of strategic communications
- Getting more bang for your buck - social media advertising
Social media 101
Learn all about social media and it's benefits for your not-for-profit. In this webinar you'll learn all the basics of social media to help implement it for your organisation, or improve your current basic presence. This webinar will include real case studies and examples of effective social media content and tools to get the most out of your social media. Learn about the different types of social media platforms and what is best for your organisation. Learn how to build a solid social media strategy, and take home a practical template. Learn to develop engaging and effective social media content, with practical examples.
Presenting organisation: Techsoup
Presenter/s: Kirsty Wallett, K.Franc Social
Introduction to social media
Learn the basics of social media, channels, features and benefits, type of content and tips on social media best practices to increase engagement. The presenter gives a basic overview of the most popular social media platforms and who is using them, how to choose the best social media platform(s) for your organisation, what sort of content can create the best engagement, what trends there are in content, and what is next for social media in the future.
Presenting organisation: Techsoup
Presenter/s: Mathan Allington, Connecting Up
Related resources: Introduction to Social Media (PDF, 1.21 MB)
Building a cause community using social media
Do you want to create a thriving online community of people who support your cause or organisation? Or maybe you have one, but they just don't engage or take action? In this free webinar we will cover the 11 fundamental principles that you must understand to create cause communities that take action. Whether fundraising, marketing, support or advocacy is your main goal, these principles will ensure that people engage and participate!
Presenting organisation: Techsoup
Presenter/s: Kate vanderVoort, Social Mediology
How people-driven campaigns are changing the world
Understand the online tools that are available to effect change and how they work, skills to utilise personal stories to inspire public support, how fundraising and advocacy efforts can be effectively combined online and more.
Presenting organisation: Techsoup
Presenter/s: Anna Robinson, Change.org
Olivia Whitty, Change.org
Related resources: How people-driven campaigns are changing the world slides (PDF, 2 MB)
How not-for-profits and social enterprises win in crowdfunding
Learn the basics of crowdfunding for social cause organisations, apply crowdfunding principles to your campaign and more.
Presenting organisation: Techsoup
Presenter/s: Prashan Paramanathan, Chuffed.org
Related resources: How non-profits and social enterprises win in crowdfunding (PDF, 426 KB)
Planning and creating content for Facebook
Learn how to effectively plan and craft content for your Facebook page which will help you achieve your marketing and fundraising objectives in just a couple of hours a week.
Presenting organisation: Techsoup
Presenter/s: Julie Delaforce, Quiip
Related resources: Planning and creating content for Facebook (PDF, 1.64 MB)
Collective impact: Continuous communication
The presenter discusses the need to establish both formal and informal mechanisms for keeping people informed about the progress and key milestones of your collective effort.
Presenting organisation: Tamarack Institute
Presenter/s: Mark Holmgren
Related resources:
Turning your mission into action: Three core components of strategic communications
A three-part series, Turning your mission into action: Three core components of strategic communications, this webinar series includes: Developing a strategic plan; Creating a winning campaign; and Storytelling to communicate impact.
Presenting organisation: Stanford Social Innovation Review
Getting more bang for your buck - social media advertising
The social media advertising landscape can feel like a minefield. Learn the best way to get advertising bang for your buck on Facebook and Instagram, quickly efficiently and on a shoestring budget. By the end of this presentation you will be able to: create and target advertising campaigns on Facebook and Instagram, create dynamic advertising content to help your ads stand out from the crowd.
Presenting organisation: Techsoup
Presenter/s: Kirsty Wallett, K. Franc Social
Page last updated: 21 September 2017
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